Tread Softly Cause SEO is Hallowed Ground

John H. Gohde is a roving reporter covering the Search Engine Marketing (SEM) scene at Sphinn. John has been asking the hard question: Why do spammers always try to usurp the term SEO? Is it a part of a ritualistic cleansing process? Do spammers simply try to feel cleaner, by thinking of themselves as actually adding value to the Web rather than engaging in Web pollution?

Search Engine Optimization

Search engine optimization (SEO) is the fine art of tweaking webpage content, that adds value to the Web. And, is considered by them as holy ground. TrueNatural Organic SEOs do not take kindly to Web Polluters trying to usurp their bread and butter; only to give the effectiveness of white hat SEO a bad name.

If search engine marketers really feel so clean about what they actually do for a living, then why do they constantly feel the need to pervert the scared arts of what is holy and good into something that is twisted? And, why don’t they simply call themselves marketers rather than SEOs? To a real SEO, anybody who engages in building Spam Web sites is no SEO. It doesn’t matter how much some Spammers might want to whine about their advanced SEO. And, their constant moaning that the value of pagerank will never die. The value of anchor text in Google has never been in dispute. Yet, these folks insist upon polluting the Web with their constant whining in an attempt to ritualistically cleanse themselves from the dirt of their trade.

One brave soul at Sphinn, Darren Slatten, recently commented on what should be obvious to all just from a basic grasp of the English language.

“So there you have it, folks… proof that link-building is NOT part of SEO. It’s merely something that SEO practitioners frequently engage in.”

Those who search engine optimize sites tweak the content of webpages so that they:

• naturally appear higher in the SERPs,
• naturally attract link building, and
• naturally add true value to the Web because their efforts to optimize webpages directly benefits searchers searching for information on the Internet.

Search Engine Marketing

However, marketers who engage in the link building objectives of search engine marketing just as obvioulsy only benefit their employers. After all, anything less would be inefficient and a lessing of the return on investment (ROI) of their employers.

True natural organic search engine optimizers engage in holy work as they add value to the Web. Even Google says so. Search engine marketing is about artificial black hat SEO where Web sites actually spend money on pay per click sponsored advertisements (PPC). So, paying for links on other Web sites is hardly much better and hardly much cleaner.

This roving reporter asks: Why does Google want the public to report paid links to them, if what SEMs engage in is so clean?